SunRice Healthy Snacks Pouch Packaging – The outside multi-package needed to speak very clearly to the dominant buyer – Mom. Health signs were created by using a natural colour palette, a paper bag effect, hand fonts and the simplest and flat illustrations that are inspired by the containers that are commonly found in stores. healthy food.
Cheese Chips Pouch Packaging:
A series of playful and friendly monster characters was created to give the pack character and interact with the product in a fun way. The variant flavours were called ‘Spooky Original’, ‘Devilish Chicken’ and ‘Creepy Cheese’ to add interest and a draw with the monsters.
SunRice Healthy Snacks Pouch Packaging
The internal package needed to pack a punch with the kids and have some serious playground credentials.
Chicken Chips Pouch Packaging:
Healthy Snacks Pouch Packaging
This healthier alternative to chips was created to target the kids snacking occasions and to be sold in a supermarket environment.