KIND Bars Super Food Packaging Design – The wraps and the type were very clinical and geometric. Now, every flavor incorporates striking colors and natural shapes.
Super Food Packaging Design
A new logo was created to better reflect the brand. The harsh grotesque characters of all the covers were replaced by soft curves and natural shapes.
Super Food Products Packaging
The packaging uses a pattern inspired by the logo, which is then colored with samples from the wrappers. The iconography for each category of snacks makes the flavors unique, but also consistent and recognizable.